All posts tagged in Gen Z
June 15, 2023
Introduction TikTok, the popular social media platform, has experienced a surge in popularity among Generation Z (Gen Z) users. As a result, marketers and advertisers are keen to understand the implications for commerce and explore opportunities to leverage TikTok’s potential for driving sales. This article provides an objective analysis of the current commerce landscape on
- March 28, 2023
As the world’s largest video-sharing platform, YouTube continues to dominate the digital advertising market. With more than 2 billion monthly active users, it has become an essential marketing tool for businesses of all sizes. Recently, YouTube announced that it would allow advertisers to target Generation Z based on trending music. This feature has the potential
